Marketing Mix for Beats by Dr. Dre Essay

MARKETING MIXA. PRODUCT Dr. Dre jiffys is a company that creates high-end quality headphones. Its products chuck up the sponge listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market isTeens the youth with altogetherowances to spend on the in vogue(p) gadgets. The Generation Y, the people under this category ar those who are all about whats new, trendy, and value brand names.Tag-line People arent hearing all the music Dr. Dre Products areHeadphonesEarphonesSpeakers Special Products founded inHTC Phones ( Its Built-in audio system Dr. Beats Earphones) HP Laptops ( Audio of PCs and Monitors)Chrysler Cars (Car audio system)-CompetitorsJay-Z in partnership with Skull confect for RocNations Aviator headphones. Ludacris in partnership with Signeo for Soul by Ludacris50cent in partnership with SMS for SYNC/ SMA Audio 50B. PRICE Products ranges from $199 $699. Its top-end pricing are determined fr om the quality materials used for the finishing product accompanied by a refined packaging. Beats used asimilar price strategy of APPLES withprice skimming wherein they set the price of the product high upon entering the market before competitors show up.C. PLACE They manufacture their products - project to officially selected distributors per State/Country - send to official retailers of State/Country.12 Verified retailers of Dr. Dre Beats in PhilippinesAbensonAmbassadorAstroplusAutomatic CenterCebu Circuit metropolisDigital HubGadgets in StylePowerMac CenterSavers Digital Hub Appliance DepotSM Appliance, Inc.Switch Products can also be bought from Dr. Dre Beats official meshing-site and web-sites of official retailers.D. PROMOTION Beats by Dr. Dre has proved their effective promotion by advertisements in commercials, music videos, and the world wide web media (Facebook, Twitter, Tumblr, etc.) endorsements from popular celebrities, iconic musicians, and even athletes. From thei r successful promotions Beats are branded not just as quality headphones but also as fashion accessories.E. PEOPLE The foundersDr. Dre renowned modern music artist.Jimmy Lovine- famous producer of artists.Luke Wood- known as a musician, producer, and songwriter. People behindMonster Cable vowelise Technology- audio company who are known for producing quality but overpriced HDMI cables. Robert Brunner former design executive for Apple.F. PROCESSWhat can be found in Beats by Dr. Dres official web-siteCustomer service/ Contact details.Product Manuals.Safe Buying Guide (to avoid buying of fraud products). allow Retailers (to find stores that legally sell legit products). All About the Company and the People behind it.All available products.Policies Private and Return Policies.Sourceshttp//ph.beatsbydre.com/support/authorized-retailers,en_PH,pg.html http//business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/ http//ph.beatsbydre.com/on/demandware.store/Sit es-beats-Intl-Site/en_PH/Default-Start http//monstercable2011.blogspot.com/