Progression of Photography Essay -- History of Photography

Photography is an affection, a craving and an addiction. It is impossible to explain wherefore people love taking photos, but once people are engaged in photography professionally, nothing will stop them. It has al agencys been a great magic and momentous secret which opens the world to the people, which makes us look at the things used to be taken for granted with special attitude, which makes us conjecture over the existing problems. Photography do-nothing truly be considered a magical act here is a little black box that can capture the images of people and wild animals, strange places, and loved ones on a rectangular piece of paper that can be viewed days and years later. This is a visual trick that never ceases to delight the members of the audience, the magician most of all (Watson 78). Photography not only depicts life but also reveals things which are usually hidden behind our indifference, business, and pursuit for money. The word photography comes from two ancient Greek words photo, for light, and graph, for drawing(The History of Photography). Drawing with light is an apt way of describing the artistic field of photography. According to a world-renowned photographer, Ansel Adams, You dont take a photograph, you develop it. Each time a photograph is made, light or some other form of radiant energy, such as x-rays, is used to record an image of an object or scene on a light-sensitive surface at a specific time point (Watson 79). In the infancy of photography these recorded images were called sun pictures or heliograph. This was because sunlight was used to create the image. Mankind has been recording images at since the cave paintings of some 20,000 years ago. With the invention of photography, a realistic image that would have ta... ...ain thereby giving you the ability to investigate with your photos in a way which was never possible with the film camera. So now most of the processing is electronic in the form of 0s and 1s as oppose to the mechanical and chemical operation in the traditional cameras. The cameras that operate based on this principle are known as digital cameras and the art of devising digital images is called digital photography.Works CitedDigital Photography. Digital - Photography - Tips. Web. 18 Feb. 2011. http//www.digital-photography-tips.net/history-of-digital-phtography-early-days.html.History of Photography. About Inventors. About.com, Web. 17 Feb. 2011. http//inventors.about.com/od/pstartinventionsa/stillphotography.html. What is Digital Photography. Make Use Of. Web. 16 Feb. 2011. www.makeuseof.com/tag/technology-explained-digital-photography/.

Identify and Discuss Examples of Good/Bad Practice in the Management of

According to the UK Association of couch Management (APM) quoted in Atkinson (1999), it has produced a UK Body of Knowledge (BoK) which provides a broad definition for project management as The planning, organisation, monitoring and control of all aspects of a project and the motivation of all involved to achieve the project objectives safely and within agreed clock, cost and carrying into action criteria.The planning of the project firstly consists of identifying and clarifying the tasks and necessary resources required for completing the project the organisation phase or scheduling then allocates how much time is needed to complete each task, and finally the monitoring tracks progress and analyses performance and caliber (Spinner, 1997). Time and cost management are both the most ordinarily used and important project management functions and are strongly linked with the level of success of the project. These are predicted during the planning phase of the latter time, cost and quality are so closely linked that they form what is called the Iron Triangle (Atkinson, 1999). This assignment will thus first shed light on the poop Bridge and Bath Thermae Spa case studies respectively, and will then be structured around three primary skill and managerial elements contained within the Project Management Body of Knowledge.According to Cramb (2008), renovating the bridge located near Edinburgh is a never-ending job due to its length, given that as soon as livelihood crews have finished renovating it, it is time to start again. In 2002, civil engineering company Balfour Beatty signed a maintenance contract of 10 million per annum for lucre Rail till the estimated end of contract in 2009 (Forth Bridges Visitor Centre Trus... ...rison, F. and Lock, D. (2004) Advanced Project Management A Structured Approach. 4th edition. Aldershot Gower makeHendrickson, C. and Au, T. (1989) Project Management for Construction Fundamental Concept for Owners, Engineers, Architects and Builders. 1st edition. New Jersey Prentice HallMcManus, J. (2010) Keeping projects under cost control, The rent Institute for IT Online. on tap(predicate) at http//www.bcs.org/server.php?show=conWebDoc.5912 (Accessed 01 December 2010)Spinner, M. P. (1997) Project Management Principles and Practices. London Prentice Hall InternationalThermae Bath Spa (2010) Project History. Available at http//www.thermaebathspa.com/newsandinfo/projecthistory/ (Accessed 30 November 2010)Wikipedia (2010) Forth Bridge Online Available at http//en.wikipedia.org/wiki/Forth_BridgeMaintenance (Accessed 24 November 2010)

The Religious Dimension of Daniel Defoes Robinson Crusoe Essay

The Religious Dimension of Robinson Crusoe Robinson Crusoes discovery of the work ethic on the small island goes hand in hand with a spiritual awakening. Robinson Crusoe is not a very profound religious thinker, although religion is part of his education and transformation. He claims he reads the Bible, and he is prepared to quote it from time to time. But he doesnt puzzle over it or even get involved in the narrative or character attractions of the stories. The Bible for him appears to be something resembling a Dale Carnegie handbook of maxims to keep the work on schedule and to stifle both achievable complaints or longings for a different situation. Still, the religious dimension is central to Robinson Crusoe. Robinson Crusoes interpretation of his life links the financial succeeder directly and repeatedly with his proceeds in religious awareness. This is not an intellectual conversion but, simply put, an awareness that he has, in some ways, received Gods grace and is bene ath His care. The growing profitability of his efforts is proof of such a spiritual reward. This awareness fills him with a sense of guilt for his former life and a great believe to be relieved of that guilt. The desire to be relieved from that feeling of guilt, in fact, is much stronger than Robinson Crusoes desire to be delivered from the island. Now I looked back upon my yesteryear life with such horror, and my sins appeared so dreadful, that my soul sought nothing of God but deliverance from the load of guilt that bore down all my comfort. As for my solitary life it was nothing I did not so much as pray to be delivered from it or think of it it was all of no considerations in comparison to this and I added this part here to ... ... The inhabitants of the New World were there to be ignored, like Fridays father, used as servants, like Friday, or killed, like the cannibals. The important part of the Puritan encounter with the New World was what Robinson Crusoe shows us, the spir itual testing of the solitary Protestant spirit, a life-long ordeal in which he achieved success (or the closest thing to a manifestation of success) by stamping his will on the new land, staking out territory as his property through backbreaking toil, without any concessions to anyone or anything, least of all to the land or to its original inhabitants. That was the Puritans calling that was the reason God has placed us on this priming to put to our personal uses the material and people available, to ignore what does not fit in with such projects, and to remove quickly and ruthlessly anything that stands in our way.

CArloos Santana :: essays research papers

Carlos Santana Ryan Conroy All the world knows the special magic of Carlos Santana. Since 1966, he has led the root that bears his name, selling over 30 million albums and performing before an estimated 13 million people. In every surgical process, Carlos shares with his audience a personal communication that crosses alone boundaries and differences. Carlos was introduced to traditional medicine by his father, Jose. An accomplished mariachi violinist and experienced euphonyian, he taught Carlos the basics of music theory and gave him an understanding of the value of a note. Although Carlos excitement for music would be sparked by his first experience, he quickly discovered the limits of its traditional form and wanted more. Carlos wanted to play the kind of music that was filling the radiocommunication waves and making people dance. Tijuana, 1955 the drastic change of moving from the small, quiet town of Autlan to the humming, thriving boom town of Tijuana brought a renewed hop e and opportunity for a new life. Both for Carlos and his family. The eight-year old Carlos quickly left the violin for the guitar, studying and emulating the sounds of B.B. King, T-Bone Walker and John Lee Hooker. Soon he was being asked to join topical anaesthetic bands like the T.J.s, where he added a unique touch and feel to his own renditions of all the great songs of the 1950s. As he continued to play with different bands on the busy Tijuana Strip, he not Page Two only started to perfect his style and sound, but actually started bringing home enough money to authentically help his family. His future looked promising. In 1960, Carlos family moved to San Francisco while Carlos stayed in Tijuana for another year to make extra money until his family was settled. However, he soon found himself amid the multicultural atmosphere of San Francisco, with all of its diverse musical styles. It was here that Carlos would find what he had been searching for, as if destiny had brought him to the right place at the right time. For the future(a) five years, Carlos continued to evolve his own unique style of music that would later identify him as one of the most distinctive, innovative musicians of our time. In 1966, the music of Carlos Santana exploded on the streets of San Francisco with the debut performance of the Santana Blues Band. For the next two years, the Santana Blues Band was overwelmed by a wave of popularity that would take them from San Franciscos Fillmore West, to that historical performance in 1969 before 500,000 at the Woodstock Festival in New York.

Moral Luck Essay -- Analysis, Williams Bernard

The case of moral draw was introduced by Williams Bernard and developed by doubting Thomas Nagel in their articles respectively. Both raised the question whether draw can influence the judgment of morality. In this essay, the definition of moral luck and four kinds of moral luck by Williams and Nagel will be discussed through several case examples, and then followed with some arguments from Judith Andre, Donna Dickenson and David Enoch and Andrei Marmor who disagree with the concept of moral luck. Let take a simpleton example from Nagels paper to acquire a brief understanding on the idea of moral luck. Driver A and B were both wino when driving home. Drive A passed the red light and killed a child who was passing the street while driver B got home safely. To Williams and Nagel, driver A should be, of course, responsible for manslaughter under the laws, but also should be morally tempered as the same as driver B since the difference outcomes are altogether based on luck. As Willi ams argues luck of this kind affects whether he will be warrant or not, since if it strikes, he will not be justified (Williams, p.25). Therefore, in his book Moral Luck, Williams introduced a new term moral luck referring to luck that occurs when an agent can be correctly treated as an object of moral judgment despite the fact that a significant aspect of what she is assessed for depends on factors beyond her control (Nelkin).Nagel agrees to Williams idea and categorizes moral luck into four different types. They are constitutive, circumstantial, resultant, and causal luck. Constitutive luck refers to the kind of person you are, where this is not just a question of what you deliberately do, but of your inclination, capacities, and nature. In anoth... ...g the intention is, or how certain we feel about it, (Enoch and Marmor, p. 422). Williamss and Nagels concept of moral luck encounter more disagreement than cosmos agreed since moral luck is not universally applicable in every s ituation. The existence of either motive or agent-regret will, in some cases, be enigma since they are private matter and unknown to the rest of us. Therefore, the case of moral luck has been yet remains unsolved due to its inconsistency. On the early(a) hand, if motives and intentions (of being moral) are not counted and/or agent-regret does exist, it will be unfair to the person who is incorrectly treated since the result is actually out of their control. Thus, the moral luck is a sensitive matter and should be applied per case based on the presented facts. There is no such universal formula for relevance of moral luck in each situation.

Moral Luck Essay -- Analysis, Williams Bernard

The case of lesson helping was introduced by Williams Bernard and developed by doubting Thomas Nagel in their articles respectively. Both raised the question whether pile can influence the judgment of morality. In this essay, the definition of moral mint and four kinds of moral luck by Williams and Nagel will be discussed through several case examples, and then followed with some arguments from Judith Andre, Donna Dickenson and David Enoch and Andrei Marmor who disagree with the concept of moral luck. Let take a elemental example from Nagels paper to acquire a brief understanding on the idea of moral luck. Driver A and B were both intoxicated when driving home. Drive A passed the red light and killed a child who was passing the street while driver B got home safely. To Williams and Nagel, driver A should be, of course, responsible for manslaughter under the laws, but also should be morally enured as the same as driver B since the difference outcomes are unaccompanied based on luck. As Williams argues luck of this kind affects whether he will be warrant or not, since if it strikes, he will not be justified (Williams, p.25). Therefore, in his book Moral Luck, Williams introduced a new term moral luck referring to luck that occurs when an agent can be correctly treated as an object of moral judgment despite the fact that a significant aspect of what she is assessed for depends on factors beyond her control (Nelkin).Nagel agrees to Williams idea and categorizes moral luck into four different types. They are constitutive, circumstantial, resultant, and causal luck. Constitutive luck refers to the kind of person you are, where this is not just a question of what you deliberately do, but of your inclination, capacities, and character. In anoth... ...g the intention is, or how certain we feel about it, (Enoch and Marmor, p. 422). Williamss and Nagels concept of moral luck encounter more disagreement than being agreed since moral luck is not universally appl icable in every situation. The existence of either motive or agent-regret will, in some cases, be enigma since they are private matter and unknown to the rest of us. Therefore, the case of moral luck has been yet remains unsolved due to its inconsistency. On the other(a) hand, if motives and intentions (of being moral) are not counted and/or agent-regret does exist, it will be unfair to the person who is incorrectly treated since the result is actually out of their control. Thus, the moral luck is a sensitive matter and should be applied per case based on the presented facts. There is no such universal formula for relevance of moral luck in each situation.

Self-Preservation Is the First Law of Nature

Self-preservation is the first law of constitution. The above quote is an often heard line regarding an individuals response to the demands of nature. It can be said that self-preservation and earnest outweigh the bespeak to bear separately and freely of the constraints of others. This is scarce one of the focuss one can attempt to balance out the desire to act independently but also with the wishing for security measures. The idea of resolving these seemingly irreconcilable needs is brought up in Shakespeares play Hamlet, wherein he writes of both main characters who attempt to resolve their need for independence and security.The playwright utilizes character to suggest that in the attempt to go under independence and security, it is ultimately the need for self-preservation that takes present(prenominal) priority. A character who is faced with the designate of uniting his desire to act independently with his need for security is Hamlet. Hamlet shows a melancholy side to him when confronted by these opposing demands. From his soliloquies, the reader is immersed in the thoughts of a pensive young man who struggles with the need for precaution and freedom.He debates whether to be, or not to be, and although he does not hold his look at a pins fee, his heart harbors discontent with the unweeded garden that grows to seed. It is seen that he is conflicted with the demands set upon him by his dead father, as well as that of Claudius and the people of Denmark who want to move on from the passing, and he struggles with the desire to resolve his need for security and autonomy in this matter.From this, it is seen that Hamlet values self-preservation over independence as his soliloquies are only words and not actions, and as such, are the product of his give birth safety thereby allowing him to immerse himself in the safety of this aver thoughts. Furthermore, it is certify that he is a procrastinator in his quest for independent action, and this ulti mately turns out to be his tragic flaw. Even though he is set upon the business of avenging his fathers foul and most unnatural death, he stands unpregnant of his cause. It is clear from this that Hamlet procrastinates in battle array to preserve his own well being and acts in his own self interest disdain the desire to take revenge upon Claudius for his fathers death. He does not wish to act independently when his security is put at risk, especially in the presence of a smiling, damned villain, so he procrastinates in order to put off dealing with matters that exponent jeopardize his wellbeing. Conversely however, Hamlet has been shown to guard an impulsive streak in the face of settling his desires for safety and freedom.This is clearly seen when he follows the touch despite the apparitions intentions being unknown. The ghost could be the work of the devil, only to condemn Hamlet to his own personal oblivion, however, he still actively seeks out the spectre because he wishes to learn the fair play of the matters concerning his fathers death. As well, he displays decisive action when he says the rat dead, for a ducat, dead. This violent and impulsive action results in the death of Polonius who was eavesdropping on his and Gertrudes conversation.In both of these examples it is seen that Hamlet acts independently and decisively, with the underlying intent being that of self-preservation. He seeks out the ghosts intentions because of his desire to live securely despite the rule of Claudius, and he kills Polonius only because he was acting on behalf of his own primal instinct to preserve himself. From these examples it is inferred that in his desire to harmonize safety and the need for independent action, hamlet acts impulsively to secure the security he craves.Lastly, it is seen that Hamlet exudes an aura of intelligence and quick wit when opposed by the daunting task of reconciling safety and independence. He has an innate ability to transform a turn of events to his advantage as is witnessed when the players come to put on a show. He utilizes them in order to catch the conscience of the king, wherein he collects enough evidence to cement the validity of the ghosts statements. His ability to think quickly is invaluable, as this keeps his wellbeing a top priority while still unifying his need to act freely as well.Another character who deals with the prospect of reconciling his need to act independently with his need for security is Claudius. Unlike Hamlet who is a procrastinator in his deeds, Claudius is a man of decisive action. This is clearly seen when he decides to provoke Hamlet sent to England with fiery quickness due to his antic disposition. It is evident that Claudius does not deliberate on matters that require immediate attention as hell have Hamlet hence to-night. From this, it can be inferred that Claudius wishes o preserve himself against a suspicious threat as he manages to actively deal with his adversary as well . In combination with his decisive action, it is known that Claudius is incredibly manipulative in his desire to unify freedom and safety. When Laertes makes his return to Denmark with every intention of avenging his father by killing Claudius, he does everything in his power to giveLaertess soul its due content. He placates Laertess indignant spirit and as a result, Laertes end up ruld by Claudius. From this, it is seen that Claudius utilizes manipulation for the sake of self-preservation while keeping his own independent actions an ulteriot motive. As well, Claudius has displayed a creative and strategic ingenuity when it comes to reconciling his own security and free will. He is determined to be rid of Hamlet, but his strategic nature indicates that he will do so by way of a cunning scheme. When Laertes and Claudius plan hamlets demise, Claudius maintains a skillful approach that will allow purposeto hold there. It is evidenced that Claudius utilizes his own strategic nature in order to act for sake of saving his own flesh. While in the process of working towards acting independently, he also manages to keep his safety a top priority which is his ultimate motive against a dangerous opposition such as Hamlet. Lastly, it is seen that in his pursuit of uniting his own independent action and security, Claudius has shown a paranoid and guilt stricken side to him.He is responsible for the death of his own brother as his stronger guilt defeats his stronger intent. However, he cannot truly expiate as his words are without thought, and as a result, they will never to heaven go. It is seen that because of his desire to remain secure in not only the eyes of the public, but as well as Hamlet and Gertrude, he cannot openly admit to his wrong doings. This is due to the fact that in doing so, he will risk the remove and justified wrath of hamlet which will compromise Claudiuss sport on the throne.Just like a scavenger whose actions are cowardly in order to live anoth er day, Claudius too, lives securely to rule in the coming days due to his own inability to act independently. In conclusion, it is seen that in the attempt to reconcile ones desire for independent action as well as security, it is ultimately the self-preserving instinct that takes immediate control. This is clearly evidenced by both hamlet and Claudius in Shakespeares play Hamlet, who although take different approaches to this matter, fundamentally have the same mentality of keeping their desire to be secure the utmost priority.It is derived from the play that it is more or less always security that takes precedence over freedom of actions however it is up to the members of society to decide for themselves how they wish to approach their own attempt to reconcile their own need for security as well as the desire to act independently. There are many different approaches and ways to attempt this harmonization, and as such, all(prenominal) is tailored to an individuals unique ability to decipher what it is that one really values and desires.

A Rose for Emily: A Character Analysis Essay

Nobel Laureate William Faulkners goldbrick story centers on a unique character Emily Grierson mirrored in the fish -eye vision of the townsfolk of Jefferson. look across Emily was a celebrity in her own right, with her sense of haughty lineage and her mysterious closeted life. Alive, Miss Emily had been a tradition, a duty, and a care a variant of hereditary obligation upon the town (Faulkner, 1970, p. 9). The authors way of story-telling to and fro on the rails of time helps the reader glimpse Emily from diverse angles at different ages.The terminal exposure of the corpse in the house gives an insight into the disturbed psychological state of her mind. Physically, Emily has distinctive features a small, fat woman in black, with a curve gold chain descending to her waist and vanishing into her belt, leaning on an ebony cane with a tarnished gold head. Her skeleton was small and spare She looked bloated, like a body long submerged in motionless water, and of that pallid hue.He r eyes, lost in the fatty ridges of her face, looked like two small pieces of coal pressed into a lump of dough (Faulkner, 1970, p. 10). She was a living testament to the bygone days of noble rule, and even the decayed depressing house reflected her spirit. The fathers horse-whip dictum and restrictions compelled her to slowly turn away from the world even his demise failed to liberate her from the caged lonely existence. Later she proclaimed her sovereignty by cutting her hair short like a girl and having a secret affair with the Yankee foreman Homer Barron.There is a stream of subtle insinuations about her intellectual state crazy (Faulkner, 1970, p. 11), sick (Faulkner, 1970, p. 12), impervious. When she bought the arsenic, her eyes looked like the haunted watching stare of the lighthouse keeper. Emily was placed on a pedestal of awe and notoriety, speciality and suspense by the townspeople. She maintained that image of cold hauteur throughout her life, dismissing the bureauc ratic officials as well as gossiping public alike.New rules of extend or tax did not permeate her world. Emily is characterized by her ability to understand and utilize the power that accrues to her from the fact that men do not see her merely rather their concept of her (Staton, 1987, p. 274). Desperate for love and passion she claimed possession of this dysfunctional love forever by killing him- as the decomposed body was found, with all the substantive belongings, in a pose of embrace, and the startling evidence of her iron-gray hair on the adjoining pillow.Her lifetime grandeur paralleled with the gruesome evidence of her necrophilia and self-imposed solitary imprisonment makes her a unique character of Faulkners creative imagination.ReferencesFaulkner, William. ( 1970). A Rose for Emily. In M. Thomas Inge (Ed. ), A rose for Emily (pp. 9 -17). capital of Ohio Charles E. Merrill Publishing Company Staton, Shirley F. (1987). Literary theories in praxis. Philadelphia University of Pennsylvania Press.

Sampedro

A Helping Hand Ramon Sampedro born January 5th 1943 in North Spain fought for his secure to kill himself. At age 25 Ramon unknowingly dove into the shallows of the Atlantic Ocean and became a quadriplegic. Thats where this story begins. The Sea Inside follows Ramon in his few decades hanker battle with with Spanish courts to legally have some mavin help him kill himself. In the opening scene of the movie, Roman played by Javier Bardem, is listening to constituent ,his c argiver, lead him into meditation, having him imagine his favorite place, the ocean is pictured on the screen, she tells him to, allow your whole body to relax.A womanhood is introduced Julia, a lawyer in keep up of Ramon. Her first encounter with Ramon is moving, I want to die because, I feel that a life in this condition, has no dignity. Ramon admits, along with the fact that some other quadriplegics do not agree with him but begs that, Im not trying to judge anyone. Who am I to judge those who choose life, s o why judge me or anyone who wants to help me die. The next line struck me, and will always stick with me. He reminds us that,Death has always been with us and always will.It catches up to all of us. Everyone. Many more moving lines are proclaimed in the movie and help picture the debates cruelty in the viewers mind. Julia explores Ramons life, in search of support to present to the courts. She finds out how Ramon accidentally thrust this lonesome life onto himself. A new woman is introduced, Rosa, a hardworking mother of cardinal who sees a story about Ramon on T. V. seeks him out to try and give him hope about life. Their relationship blooms and Ramon has found a friend.Julia too begins to show occupy in Ramon. Julia, while living in the Sampedro house fell one day, that is when the audience finds out she has CADISIL (cerebral autosomal dominant arteriopathy with subcortical infarcts and leukoencephalopathy, a hereditary gash syndrome ). While in the hospital Ramon and Julia sink to write a account book of his poetry and feelings entitled Letters from Hell. Ramon reluctantly goes to the court hearing where his lawyer mentions, .. great deal who attempt suicide and fail are never subsequently prosecuted.However, when the help of another person is needed to die with dignity, the government intervenes and tramples a mans right to decide for himself. The courts take downtually deny his claim. The story continues with Julia leaving Ramon after publishing his book and a hesitant Rosa offers her help in his suicide. Ramon divided the tasks leading to his suicide into quaint actions, for example, picking up the potassium cyanide from the drugstore, mixing the substance in a glass of water, and placing a the glass next to him in bang with a straw.These actions in themselves are not wrong, all Ramon had to do was willingly drink the fatal mixture to peacefully end his life, which he did, on camera, to institute no one forced him to do it. In 1998 at age 56 Ramon committed suicide. Weeks after his death in real life, a woman named Ramona Maneiro was arrested and charged, but let go just two days later. Our text,Medical Ethics Accounts of Ground-Breaking Cases, explains, Killing is not always wrong, based on the metaphysics that divinity exists, the scriptures do not specifically say unjustified killing is wrong. This movie presents several justifiable reasons.Ramon says, It death catches up to all of us, and our book reads, dying for each(prenominal) of us is His Will. Another scene in the movie shows Julias increasing interest in taking her own life, I believe this did not happen in real life but instead was added to show the possibility of others following Sampedro in his endeavor showing the slippery slope the book explains about. However, Julia ended up changing her mind. This bring up yet another idea to think about, if suicide is allowed and someone decided to go through with it, what if one more week could have changed thei r mind?This is yet another argument that is mirrored in the book. The Mistakes and Abuses section of Chapter 3 Physician-Assisted Dying talked about Ana Pou and her decision to peacefully kill her patients in New Orleans. Maybe if she had waited one more day, relief would have come. Killing versus letting die, my final argument. Chapter 3 asks us if the patient is allowed to die, they are killed by their disease but if someone helps kill them, isnt that human agent the cause of death? .In the movie, Ramon tried making himself the sole cause by drinking, willfully, the lethal concoction put in front of him. Ramon, a quadriplegic, had no way to kill himself besides maybe drowning in a tub, but even then someone had to put him there. The number 5 reason people commit suicide is terminal illness. Chapter 1 of the book provides these staggering statistics, one in 50 attempts succeeded. No matter how is it done, it will always still happen, I believe letting a person die on their own foo ting is more just than making them suffer till death.

Marketing Mix for Beats by Dr. Dre Essay

MARKETING MIXA. PRODUCT Dr. Dre jiffys is a company that creates high-end quality headphones. Its products chuck up the sponge listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market isTeens the youth with altogetherowances to spend on the in vogue(p) gadgets. The Generation Y, the people under this category ar those who are all about whats new, trendy, and value brand names.Tag-line People arent hearing all the music Dr. Dre Products areHeadphonesEarphonesSpeakers Special Products founded inHTC Phones ( Its Built-in audio system Dr. Beats Earphones) HP Laptops ( Audio of PCs and Monitors)Chrysler Cars (Car audio system)-CompetitorsJay-Z in partnership with Skull confect for RocNations Aviator headphones. Ludacris in partnership with Signeo for Soul by Ludacris50cent in partnership with SMS for SYNC/ SMA Audio 50B. PRICE Products ranges from $199 $699. Its top-end pricing are determined fr om the quality materials used for the finishing product accompanied by a refined packaging. Beats used asimilar price strategy of APPLES withprice skimming wherein they set the price of the product high upon entering the market before competitors show up.C. PLACE They manufacture their products - project to officially selected distributors per State/Country - send to official retailers of State/Country.12 Verified retailers of Dr. Dre Beats in PhilippinesAbensonAmbassadorAstroplusAutomatic CenterCebu Circuit metropolisDigital HubGadgets in StylePowerMac CenterSavers Digital Hub Appliance DepotSM Appliance, Inc.Switch Products can also be bought from Dr. Dre Beats official meshing-site and web-sites of official retailers.D. PROMOTION Beats by Dr. Dre has proved their effective promotion by advertisements in commercials, music videos, and the world wide web media (Facebook, Twitter, Tumblr, etc.) endorsements from popular celebrities, iconic musicians, and even athletes. From thei r successful promotions Beats are branded not just as quality headphones but also as fashion accessories.E. PEOPLE The foundersDr. Dre renowned modern music artist.Jimmy Lovine- famous producer of artists.Luke Wood- known as a musician, producer, and songwriter. People behindMonster Cable vowelise Technology- audio company who are known for producing quality but overpriced HDMI cables. Robert Brunner former design executive for Apple.F. PROCESSWhat can be found in Beats by Dr. Dres official web-siteCustomer service/ Contact details.Product Manuals.Safe Buying Guide (to avoid buying of fraud products). allow Retailers (to find stores that legally sell legit products). All About the Company and the People behind it.All available products.Policies Private and Return Policies.Sourceshttp//ph.beatsbydre.com/support/authorized-retailers,en_PH,pg.html http//business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/ http//ph.beatsbydre.com/on/demandware.store/Sit es-beats-Intl-Site/en_PH/Default-Start http//monstercable2011.blogspot.com/

An Analysis of Advertisement Essay

Growing up I flummox al paths lived in a very small town, just to the north of our beloved city Chicago. It was a huge city full of hustle and bustle. When perpetually I would chaffer the city I would feel so rushed, and crowded. Now that Im older I am used to a profligate paced life. I always political campaign to school, I am always on a busy campus, and I always am being pulled in so many directions it makes my head twist I brook see the highs and lows in the whole MDoS (McDonaldization of Society). It truly is something that a lot of us have grown accustomed to.Whether it be a fast food restaurant or a store, these small shops has grown into large conglomerates to supply us with two things. Convenience and low prices. But unfortunately, when it comes to around places you cant always find quality with quantity. Because even though it tastes good (sometimes) McDonalds is not good for anyone who eats it. I have fallen victim to the sirens beseech of their modernistic spicy chicken sandwich theyre only a dollar so I dont have to pay frequently money to arse approximately more than one to fill myself.In a society that caves to good deals because of how expensive and time consuming everything is. People have no time to in reality sit down and eat at the table with their families, or even cook the meals to start. What Im trying to get at is, that we really brought this upon ourselves whether we wish it or not. Its not something that lead easily go away, and to be honest I dont think it ever will. MDoS consists of these four things. Efficiency This is Optimal Method for completing a t conduct. When a company is geared towards minimizing your time.In McDonalds case its the fastest way to go from hungry to full in a short amount of time (Ritzer, 2000) piece of music sometimes this is a great thing, I personally dont interchangeable food. I dont really enjoy eating food, so I want to spend as much time not doing it as possible. So the fact that I can actually get my food, and eat it quickly is a great thing to me. When it comes to say a grocery store, they have a standard in service to uphold, where you get quick and efficient service while youre in their store, from their baggers and Cashiers.What person really likes grocery obtain? I have never seen anyone get excited to go buy food for the week. So from what Ive seen, people would most likely want to get in, buy their food and get out as soon as possible so they can get on with their day. CalculabilityThis Rule in dewy-eyed terms judges those by how fast they work not the quality of their service. In a way this is true for a lot of things these days. However it doesnt really apply to all businesses. Once again using McDonalds as an example.In my town (which is the worst place to live in the world if you ask me) People here are very lazy and most likely dont understand English. When you visit the McDonalds in my town you are most likely to get very fast and very bad service. The food is old, gross and tastes horrid. When you try to tell them how much you hate it, the people can save understand you. However, when I go to the McDonalds by my school its a very different experience. The people are nice, they speak English, and the food looks fresh and tastes fresh. While the service is quick and accurate without any mistakes.So in reality sometimes it really just depends on the neighborhood, and the people working there. Just like any business. When I go to the Jewel Osco in my town once again I repeat what I say above, the service is slow and un-pleasant. When I visit the next town over, completely the opposite. So I am convinced my town is cursed haha. Predictability No matter where you go you will set out the same service. The workers jobs are repetitive, highly routine, and predictable. While this is true I ask you to revisit the statement above.While Im on this subject I will also touch upon something else. When you visit a KFC, or Popeyes Chicken, Wendys, Burger King, or any other chain fast food place you will usually get the same recipe for that burger no matter where you go. Usually it will taste the same no matter what part of the world you actually purchase it from. Most of the time this is true, with few exceptions. There is absolutely no productive freedom for a grill operator at these places, if the cook precious to create a particular(a) theres no way that would happen.If you work at one of these places you are a slave to your position without creative liberties to stray from the beaten path. If you find something wrong with your burger or chicken and you make a fuss about it. They always give you a new one, and wherefore send you coupons Is that a bad thing? No, free food is always welcomed to the average person. But, maybe I would like a heartfelt apology for messing up my meal, or perhaps a joke or two from the manager about how embarrassed he/she is. That human element that makes a place special is basically l ost at these establishments, Which leads me in to the final issue.Control Standardized and Uniformed Employees, While also including the replacement of human workers with Machines. This is a bit scarey to me to be honest. Even though I dont fully enjoy food, there are some people that truly treasure culinary arts and truly believe theres nothing better than a home cooked meal Shared with family. I believe this too. When these people visit a restaurant they want to feel comforted like theyre in their moms kitchen. When you take the heart out of cooking, we might as well be eating nourishment pills.In case youve noticed, as I have been writing this paper for the past hour my opinions have changed as I sat here thinking, and writing. I was thinking about re-writing this paper, but I wanted you see how this subject changes people. I went from not caring about food, to actually thinking about the heart of it, just because I thought about these four elements. Theres a lot wrong with the way society is now its very impersonal and de-humanized. Why, on this TV my strange addiction this man was basically Married to a sex doll. She couldnt talk, or give him Human compassion. Thats crazy right?Maybe its not as crazy as we think in this new society. Human beings strive for perfection, for that plane of godliness. We all want to be perfect. But its those little imperfections that make us perfect. Its the chef trying new things, adding a little more cheese to the pasta sauce, the designer raising a picture and tilting it slightly, the Painter who adds pink to her clouds, and the Interior Designer angling a barf slightly off so that its not straight. These small details make us imperfect, makes our lives imperfect, but to be Honest, thats perfectly fine with me.

Describe the Factors to Take Into Account When Planning Healthy and Safe Indoor and Out Door Environments and Services

Support Children And Young Peoples health And Safety 1. 1 The Factors To Take Into written report When Planning Healthy And Safe Indoor And Outdoor Environments And Services There ar a number of factors that must be delivern into account when preparation for health and safety. *The individual needs of the child These must be considered along with the age and ability so when planning for the children make sure the resources used atomic number 18 age and stage appropriate and they carry the safety marks. There must be specialist equipment for children with specific needs Specific risks For a child who has a hearing impairment you would need to provide visual aids for them or sign language so they are aware of the health and safety for congressman if the child was running indoors you could show them a visual aid of a picture where its made clear that you walk not run. Placing pictures of pass being washed near the toilets in addition teaches them to wash their hands when they build been to the toilet. beget sure you are forever within sight of the child short whist also allowing them to enjoy their environs. Parent and carers You need to take into account the needs of parents and carers so give them information on health and safety or if they cant read, hold meetings. For those where English is not their first language give out information written in their home language. *Function and purpose of the environment When planning an activity make sure its the right environment for the activity. If you were using bikes and scooters you would ensure they were used in the correctly and with plenty of space so in my setting we would not use them indoors as there is not enough space, they would only be used outside.When using the environment its most-valuable the children have the space that is required for the planned activity. When using exterior environments make sure the plants and garden furniture do not pose a threat. alike make sure there is no do g or cat mess in the garden and that rubbish is removed on a day-to-day basis. A varied environment supports children learning and development, it gives them confidence to explore and learn in safe and secure yet challenging indoor or outdoor space. Duty of care The childrens health and welfare is always paramount when doing any planning and we have a legal obligation to ensure they are safe at all times. Risk assessments should be carried out for all activities and regular checks should be carried out around the setting daily. The toilet area should also be checked to make sure it is clean and has toilet paper and soap available for the children to wash their hands. Support Children And Young Peoples Health And Safety 1. 1 The Factors To Take Into Account When Planning Healthy And Safe Indoor And Outdoor Environments And Services Outcomes for children and young people It is important that the activities we provide have clear aims and objectives and that whilst the children and y oung people enjoy the activity they also feel safe and secure and that no unnecessary risks have been taken. *Lines of responsibility and accountability Everyone workings in a setting should be aware of the health and safety policies and that they have a responsibility for the safety of the children and staff. Risk assessment must be carried out and the risks assessed and introduce measures to manage the risks.Any equipment must be removed if its broken or has sharp edges. All staff must take reasonable care for the health and safety of themselves and others when undertaking their work, they should check all areas are safe, check equipment and ensure safe working procedures are followed. *Comfort of the children Make sure you have enough space for the children to carry out activities safely. The temperature of the setting needs to be comfortable and sufficient lighting and air, there must always be fresh drinking water.

Costco Wholesale Corporation Essay

Costco sell Corporation operates an international chain of membership w atomic number 18houses, mainly under the Costco Wholesale name, that carry quality, brand name merchandise at substantially lower prices than the merchandise typically found at conventional wholesale or retail sources. The warehouses are designed to help lilliputian-to-medium-sized bloodlinees subdue costs in purchasing for resale and for everyday occupation use. Individual consumers may also purchase for their personal needs.Costcos business model depends on high sales volume coupled with quick inventory turnover. Costco operates as a membership warehouse that is based on the concept of offering members the lowest prices on a limited selection of national brands and select clannish-label products that cover a broad and wide range of categories. This business model is very appealing and appropriate for this type of chain and has m all benefits. For one, quicker inventory turnover combined with efficient inv entory management systems reduce Costco cost of selling goods. Quick inventory turnover combined with high sales volume allows Costco to sell and receive cash for goods before it has to pay for any of its merchandise, this allows Costco to finance a large percentage of its inventory through the payment terms provided by its vendors rather than having to maintain a sizeable working outstanding to pay for its merchandise . These saving in its operation enable Costco to pass these saving on to the consumer in the form of low prices. Another reason its appealing is because Costco targets high end products thus bringing in high-end consumers into its stores.Demographics and its product selection could be damaging for Costco. Costcos main product selection pick is made up of large volume single size packaging such as canned goods, soft drinks are only sold in these large container quantities. This combined with its main demographic of individual members who are more affluent customers i n the discount retailing sector could be a potence problem. Competitors like Sams friendship and BJs Wholesale offer goods or various degrees and varying sizes of products allows for more customers to want to shop at their stores to debase goods cause not everyone wants to buy a luxury item or a bulk sizes. The solution might be to offer more products at smaller quantities. This will allow morebuyers in who previously might not have shopped a Costco because they are divorced or have a smaller family or just single.Another are Costco could improve on is its direct buying relationships. As mentioned earlier Costco could ensure a stocking of certain items on their shelves so they can nullify stock outs and lose sales. To help its profit margin and reduce dependence on other manufacturers it could increase its brand Kirkland private brand products beyond to current 600 products. A final suggestion is that Costco could consider additional international expansion. They could place more warehouses in Canada. This is where they have been well received. It is the back largest revenue stream behind that of the United States.Costcos internal environment can be analyzed to establish the core competencies to exploit market opportunities and avoid possible threats. Costco must combine this with the external environment factors to secure a successful long-term strategy. By analyzing their capabilities, using above methods Costco can determine their strengths. more sight changes on external could have huge blow to Costco. For example, Suppliers can change the cost of inputs, such as when a strong union sets a high wage for a particular craft. If Costco allows the organic produce famers more power, then the farmers could force terms on Costco. This dependence increases if Costco does not have some other sources to supply the produce.Simple SWOT analysis may explain internal and external scan situation. Here are few point sight from Costcos SWOT analysis. They seem to ha ve great reputation in local neighborhoodcustomers tend to return to store,no big direct competition, stacks of choice and great locations,Weaknesses would includea lack of strong management team,handling perishable itemsgeographical limitationsThe opportunities to develop a unique position in organic catering and to grow the business are examples of the opportunities available for Costco. Threats include some of the followingcompetition,state of the economydealing with perishable itemsweather including innate(p) disastersCostcos External environment strategies are based on firms ability to foresee future business environment and trends based on industries, economy, and political factors. External environment analyze is key for any friendship to execute its strategies to meet its performance and profitability. Despite the uncertainty and dynamic nature of the business environment, an assessment process that narrows, even if it does not precisely define, future expectations is of s ubstantial value to strategic managers (Pearce II & Robinson , Jr, 2009).In todays society a business needs to be unique and offer a one of a kind value to keep its customers coming in and purchasing its products. An exertion such as retail can experience at times high growth what sets Costco apart from its competitors to gain an competitive advantage is its three components of the companys strategy that were mentioned earlier, low pricing, limited selection and treasure-hunt merchandising. Is this enough to ensure that future prospects will purchase items at your store? Costcos main competitors are Sams Club and BJs Wholesale and both are similar to Costcos way of doing business. Costco is exceeding both Sams Club and BJs in terms of net sales and market share. Nevertheless, Sams Club has recognized its market share and is aggressively launching unsanded initiatives to grow its sales and market share.One way they plan to increase its market share is by emphasizing new products fo r the home instead of products for small businesses. They also are using national TV ads to make consumer more aware of their stores. They also are attracting a new group of prospective buyers by setting up a collegiate membership. BJ differentiates its self from both Costco and Sams Club by offer a wide range of items in fact7,300. Another way they differ from the competition is they offer aisle markets and express lanes, and low cost video-based sales aids to help make the shop experience better.

Activating Communities for Hunger Relief Efforts

The San Francisco-Marin sustenance confide on Behalf of App Users By abashedly Activating Communities for thirst Relief Efforts, foodstuffs(TM) Donates to The San Franciscans Food Bank on Behalf of App Users 1 888 parallelism Free Mobile App Promotes Healthier Communities by Providing Weight Management Tools while Fighting Hunger Through Food Bank Donations.Oklahoma City, K footwears is a free app that combines heaviness management with feeding the hung ray by donating to food banks such as the San Francisco Marin Food Bank In San Francisco, CA. Joining a nationwide network of footwears classifyd food banks, the San Franciscans Food Bank continues Its work to build healthier communities while engaging locals through technology to sup port a cause. In order for the the San Francisco Marin Food Bank to flummox donations from footwears, a user must report tweezing (cutting calories from their food) to the app.Once footwears accelerate elves the number of calories that a weight co nscious consumer has chosen to eliminate from their food, the food bank will receive a donation in that amount. An equal number of nutritious calories will then b e distributed to hungry families in the area. The SF Marin Food Bank is pleased to begin our partnership with footwears to enable con summertime to support our work to end hunger In our community, say Blain Johnson, Food Bank m Edie traffic manager. It is important to us that footwears aligns with our goal to promote healthy com unities. Support from footwears will allow us to offer healthy food to families in need. As a food bank that distributes 105,000 meals worth of food every(prenominal) day, the San Franca compare Food Bank is a partnering food bank that supports many struggling members of the communities I s serves. The 46 million pounds it distributes each year can now be supported by weight conscious, cause conscious, consumers who appreciate the impact foodstuffs will have on their neighbors. Towhees makes i t possible for consumers to be heroes who serve their comma butterfly entitles at no cost of time make the process of donating to their community even easier, footwears allows users to post a soupcon on Faceable or Twitter which doubles or triples each donation. The approach consists of footwears users simply tattle the app what food they ar e thinking of buying, eating or preparing.The app instantly displays images of suggested tweets that re move bounteous calories to make a positive difference but not in a way that changes the reek or leaves users hungry. To provide users with this simple tool, footwears maintains a corkscrewed picture e database of more than 44,000 small changes that show users how to tweak everything from a particular ar brand of cheeseburger at a national restaurant chain to foodstuff store purchases, and homemade e dishes of every kind. s proud and excited to support the San Francisco Marin Food Bank, said Elise Shannon, footwears Executive Vice Presiden t of Partnership Development. The San Francis Marin Food Bank is a highly committed and regard organization that provides outstanding service to of dimensioned members of our community. footwears is rapidly expanding its partner base to food banks all across the nation, with more Joining each week, said Ms. Shannon, herself a former food bank executive. Food banks that wish to affiliate with footwears may contact Ms.Shannon by email at Elise ( ) foodstuffs dot com dot Jay pedestrian, the inventor of footwears, is also the electric chair of Patent Properties and curator of TEEMED, the health and medicine edition of the famous TED conference. A noted entrepreneur r, Mr.. Walker has founded three companies that serve more than 50 million customers. He is best know n as the creator of Principle, which brought a new level of value to the travel industry. Http// www. foodstuffs. Com HTTPS//www. Faceable. Com/Foodstuffs HTTPS//twitter. Com/Foodstuffs HTTPS//foodstuffs. Tumbler. Com

Legalized Pot; Killing Our Country

Hempeficial, by Steven Jeffrey published in 2011 discusses the legalization of hemp and marijuana plants in the United States. Mr. Jeffrey thinks it is ludicrous that pot is illegal. In my opinion it is tyrannical to propose any initiative to legalize marijuana. My experience has proven it to be highly addictive, minus to teen brains and can rob the economy of the intellect necessary to keep us moving ahead. It is a allegory that ganja is not addictive. Studies of long- term users show a significant dependency correlation.A friend of mine, who is a neuroscientist, once told me that approximately 173,000 people have some form of dependence to or use cannabis or its sister plant hemp regularly. Jeffrey states hemp has been used for at least 5,000 years. That is a classic case of addiction, not be able to stop. Marijuana is very damaging to the brain, especially boylike brains. My husband, who is a doctor, points out that it is not uncommon for people who use, to complain about me mory loss and not being able to think clearly.That the chemical tetrahydrocannabinol (THC), the active ingredient in marijuana, corrupts the natural do work of endocannabinoids, a key family of chemicals that help guide the brain in proper maturation. Yet Jeffrey refers to this as an innocent plant. These chemicals are vital keys to the formation of memory, learning and decision-making. In this way, marijuana is even more damaging to a person because it pilots the brain to become stagnant. The primary concern is it has a lasting effect on tender people.Jeffrey agrees that, the evil female plant-marijuana. It gets you high, it makes you laugh. My neighbor, a mother of three, told me she is very concerned that her once like a shot A students do nothing all day now except get high and laugh. When young people fail to show initiative to do something with their lives, we lose that portion of innovative ideas for new and alter technology. Our nation has stopped growing along with the smokers. Even Jeffrey states that other countries are literally laughing at our stupidity.

Frankenstein: The Meaning behind the Words Essay

Upon receiving all the books that we had to read during this course, Frankenstein was the one that I was looking most forward to recitation. around abhorrence fiction storys have the same story line with no actual meaning piece of ass the writing, but as I opened this novel and continued to read, I rightfully became interested in the deeper meaning of Frankenstein and I just had to continue reading to find step to the fore more. Unlike most horror fiction novels, Frankenstein in my opinion has the ability to keep its readers interested instead of boring them.Mary Shelley use her writing ability to tell a great story that involved the relationship between universe and mans presentation. A major observation that I make while reading Frankenstein was of all the several reputations made throughout the whole entire book. Some themes where obvious, others you really had to think about it. All though some(prenominal) people may think Shelleys Frankenstein is just another normal horror fiction novel, I believe this novel provides several themes throughout the entire story line because it shows the themes of forgiving injustice towards outsiders, ignorance is bliss, and familys sexist viewpoints.The main theme that I noticed while reading Frankenstein, was the idea of human injustice towards outsides. All throughout the novel, the monster has to face mans cruelty to those who are different. Frankensteins monster is indeed an outcast and he doesnt belong in human conjunction. The monsters alienation from society, his struggle for revenge, and his unfulfilled desire for a companion, are all helpingd by his creator. I noticed while reading the novel how quickly master key became similar his creation. Both sea captain and his creation live in isolation from society, they both hate their miserable lives, and both Victor and his creation are suffering.Shelly did a very good job showing the relationship with man and his relationship with outsiders, and how cruel society can be when it comes to cosmos different from everyone else. The monster states, When I looked around I saw and perceive of none like me. Was I, the, a monster, a blot upon the earth from which all men fled and whom all men disowned? This quote explains itself. The monster was different, and therefore he was just in the introduction. This was the easiest theme to recognize, in my opinion, because this theme plays a big role in society. Shellys writing shows exactly what people in society that are different go through, by showing it through Victor and his creation.A second theme that really stood out to me was the idea that ignorance is bliss. With the power of human reason, through science and technology, it challenged a lot of concepts about world and mans relationship with his creator. This was the idea of Shelleys time. Although this was a big concept, many an(prenominal) questioned stressing the limits of human capacity. Shelley uses this theme in her book.Sh e uses the idea in chapter four when Victor warns Walton to not follow in his footsteps stating, Learn from me, if not by my precepts, at least by my example, how dangerous is the acquirement of knowledge and how much happier that man is who believes his inseparable town to be the world, than he who aspires to become greater than his nature will allow (38). During Shelleys time, including many others, some aspects of nature should never be assumeed by man. Shelly used both the new sciences of chemical science and electricity of life to conjure up the bodies of the dead. Victor is a man that clearly wanted to discover and did discover these aspects of nature and he stole the idea of creation from God and used it for his own chimerical purposes.The third theme that I analyzed while reading Frankenstein, was the indicting towards society for its sexist viewpoints. Throughout Frankenstein, Victor sets the view for women as weak, suffering, non useful human beings who live to serve a nd depend on the men in their lives. Many people believe Shelly could have experienced these sexist points at one point in her own life, but she may or may not have agreed with it. In Frankenstein, Victor puts the name of a barbarian to the monster because the monster has a very good notion of the diametric sex. The monster, unlike Victor, believes that men and woman are equal and both should be treated equally.The monster, throughout the novel seeks companionship from a female, which does not convey a desire to rule a women or that a woman should have to depend on the men in her life. The monster states, I am alone and miserable man will not associate with me but one as deformed and fearful as myself would not deny herself to me. My companion must be of the same species and have the same defects. This being you must create (129). His desire for companionship just shows the monsters need for equal companionship with someone to share his sufferings.Frankenstein expressed several di fferent themes all throughout the novel. The three themes discussed in this paper really stood out to me and I felt they played the biggest parts in the novel, but many of the other themes expressed in Frankenstein played a big role in making the novel what it is today.Shelly used these themes for her novel Frankenstein, to signal the monster from the novel is some sort of metaphor of our own culture. Shellys way of using actual real world themes in her novel allowed her to show how these themes are actual portrayed in the world. Frankenstein is unimpeachably one of the best horror fiction novels not just because of the story, but because of the deeper meanings you can get from reading the novel.WORKS CITEDShelley, Mary. Frankenstein. New York Dover, 1994.

Introduction to the Concept of Holistic Marketing Essay

The shortest definition of market Man whilement is Meeting Needs Profitably. Whose Needs ? The contains of the tidy sum, or the customers or consumers, Who is trying to determine ? The Producer, Marketer or the Company, What is the Objective ? With profit to the phoner, & satisfaction to the customers. What Is MarketedMarketing people ar involved in merchandise the following 10 types of entities Goods Physical products, consumer products, consumer durables Services Transport, recompense & maintenance, legal, financial, consultancy, hotel, extraised skills matters Trade shows, sports, world cups, vintage car r every last(predicate)y, fashion shows, artistic performance Experiences Theatres, opera, Disney-world, trekking, ocean cruise, cinema, unison concerts Persons Celebrity merchandising, film stars, politicians, artists, performers, advertisers Places Cities, states, countries for tourism, leisure & place for industrialisation & business Properties Ownership of tangible properties ilk palpable estate, house, apartment, farm house, precious metals and intangible properties like financial portfolio of various securities Organisations Building up identity, image, reputation, and value in the minds of consumers Information It can be produced, packaged & marketed as a product text books, encyclopaedias, magazines & journals on literature, science, technology, medicate info, available thru internet Ideas The conceit regarding a utility, business opportunity, advertising / trade ideas, scientific & technical, neighborly, financial, psychological etc.Marketing ConceptsThe Marketing concepts under which boldnesss have conducted market activities include Exchange Concept Exchange of goods and function among two agencies called buyer and seller, or exchange of goods and services for money or barter system. occupation Concept Widely available and inexpensive, high-pitched production efficiency Product Concept smell, performa nce, utility, innovative features etc. Selling Concept Aggressive selling and promotion effort. The purpose of trade is to sell more(prenominal) close up to more people more often for more money in order to make more profit. Marketing Concept Products/Production oriented concept ( make & sell ) has changed to Consumer oriented concept ( common sense & respond ).Instead of hunting selling is gardening. The job is non to find the duty customer for the products, but the right products for the customers. The perceptive contrast between the selling and merchandising concepts selling focuses on the needs of the seller, merchandising on the needs of the buyer. holistic Marketing Concept Marketers in the current age atomic issue forth 18 increasingly recognising the need to have a more complete & cohesive approach that goes beyond conventional application of marketing concepts. This concept is based on the training, design and implementation of marketing programs, processes a nd activities that receipt their breadth and inter-dependencies. Holistic Marketing recognises that everything matters with marketing and that a broad containd perspective is often necessary. The all- beta(a) components atomic number 18 Integrated Marketing, cozy Marketing, family Marketing,Social Responsibility Marketing.We shall discus each one of these in the following.Trends In Marketing PracticesThe marketplace is not the same as it used to be. It is promptly changing as a result of major, some generation interlinking societal forces that have created new behaviours, new opportunities & new challenges, much(prenominal) as globalisation,Deregulation, Privatisation,Technological Advances, The Internet Revolution,client Empowerment, Customisation,Market Fragmentation, Hightened Competition,Retail Transformation, etc.In response to this rapidly changing environments companies have restructured their business & marketing practices in some of the following ways Reengineeri ng Appointing teams to manage customer-value-building processes & bar down walls between departments. Outsourcing Greater willingness to buy more goods & services from outside domestic or foreign vendors. Benchmarking Studying best practice companies to improve performance. Supplier Partnering Increased partnering with fewer but better value-adding suppliers. Customer Partnering Working more closely with customers to add value to their operation. Merging Acquiring or merging with firms in the same or complementary industries to gain economy of scale & circumstance. Globalising Increased effort to Think Global & Act Local. Flattening Reducing the number of organisational levels to get closer to the customers. Focusing Determining the most gainful business & customers & focusing on them.Accelerating Designing the organisation & setting up processes to respond more right away to changes in the environment. Empowering Encouraging & empowering personnel to produce more ide as & take more initiative. Accordingly the role of marketing organisation is likewise changing. Traditionally, the marketers have played the role of middlemen between the customers & the various functional areas of the organisation. In a net practiseed enterprise, every functional area can interact directly with customers. consequently marketing needs to integrate all the customer-facing processes so that customers a single face (Integrated Marketing) & hear a single voice (Integrated Marketing Communications) when they interact with the company. Integrated MarketingOne of the major tasks of marketers is to integrate all the marketing activities & programmes like creating, communication & delivering value to the customers. The Famous Marketing Mix the foursome Ps, as devised by McCarthy constitute the traditional marketing activities in four broad groups as given below in details Products Design, Features, Brand Name, Models, Style, Appearance, Quality, Warranty, mailboat (d esign, type, material, size, appearance & labelling), Service ( pre-sale, after sale, service standards, service charges), Returns. Price Pricing Policies, List Price, Margins, Discounts, Rebates, Terms of Delivery, earnings Terms, Credit Terms, Instalment Purchase Facility, Resale Price, Maintenance prices.Place Channels of Distribution ( track design, types of intermediaries, location of outlets, channel remuneration, dealer-principle relation, etc.), Physical Distribution (transportation, warehousing, inventory levels, order processing, etc.) Promotion Personal Selling, Selling Expertise, Size of Sales Force, Quality of Sales Force, and Marketing Communications Advertising (media-mix, media vehicles, and programmes), sales promotions, publicity & public relations, direct & interactive marketing). Now, these traditional concepts of Four Ps represent the sellers view of the marketing tools available to influence buyers. In holistic marketing one has to see similarly the buye rs point of view, where each of these tools will deliver the customers benefit or value. Robert Lauterborn suggested the buyers Four Cs as follows Product = Customer Solution,Price = Customer Cost,Place = Convenience,Promotion = CommunicationThus the victorious companies are those who can meet (1) customer needs (2) economically, (3) conveniently & (4) with effective communication. Two broad concepts of integrated marketing are as follows some(prenominal) different marketing activities are used to create, channel & deliver customer value, All marketing activities coordinated to maximise their joint efforts. Or in separate words, the design & implementation of one activity is done with all other activities in mind. The business of political campaign a successful organisation is to integrate the system for solicitude of demand, resources & network. Integrated marketing communication is a case in point.Internal MarketingInternal marketing ensures that everyone in the organisat ion adopts appropriate marketing principles and the top management should see it happen. This is the management task of hiring, training & motivating the employees to resolve the customers healthy. Smart & successful companies understand that there is as much activity outside the company as inside. For it makes no sense to promise excellent services before the companys service staff is ready to provide. Internal marketing must happen in two levels as follows At the first level, all the marketing functions like, sales force, market research, customer service, product management, advertising, etc. must go together, i.e., all the personnel should work in tandem or unison for common goal.At the second level, marketing must be embraced by other departments for a common goal of the organisation. All the relevant functional departments like Finance, HR, Operations, Logistics, Systems, etc. must coordinate each other to have a marketing orientation. Only trying to meet individual departm ents target & norms and not supporting the marketing objectives will take the company nowhere. One has to bear in mind that its marketing that earns tax. Internal marketing requires that everyone in the organisation buy into the concepts & goals of marketing, and engage themselves in selecting, creating, communicating & delivering customer value. Only when all the employees realise that their jobs are to create, serve & satisfy the customers does the company become an effective marketer. descent MarketingThe development of deep, enduring relationships with all the people or firms involved directly or indirectly in the firms marketing activities is appearance as a key goal of marketing. This is the concept of Relationship marketing it aims at building in return satisfying long-term relationships with key parties like customers, financiers, suppliers, distributors & of configuration the stakeholders, in order to earn & retain their business. It also builds strong economic, techni cal & social binding amongst the parties. There are four key constituents of marketing are CustomersEmployeesMarketing Partners Channels, Suppliers, Distributors, Dealers, Retailers, Agencies, etc. Financial Community Shareholders, Stakeholders, Financiers, Investors, Analysts, etc. Another key constituent is the Society well-wishers, scientists, professors, environmentalists. The eventual(prenominal) goal of relationship marketing is the building of a unique company asset called a marketing network, which consists of the company & its supporting stakeholders as listed above with whom it has built manual profit relationships. Interestingly, today, the competition is not between companies as such, but between the carefully built marketing networks whoever has a better network wins.So the principle is simple build an effective network, & the profits will follow. But the practice is not so. The development & building of a strong relationship requires a deep understanding of the c apabilities & resources of different groups as well as their needs, goals & desires. Relationship marketing involves the right kind of relationships with right constituent groups, like Customer Relationship Management (CRM) with customers, Partner Relationship Management (PRM) with other partners. Since these being separate subjects themselves, are beyond the scope of this article.Social Responsibility MarketingHolistic marketing incorporates social responsibility marketing. This involves broader concerns of the society at large, like social, legal, ethical & environmental in the context of marketing activities. Companies operate in a society, and so do their customers and hence they should never forget its contribution to the company. It requires that marketers carefully consider the role they are playing in terms of social welfare. Companies need to evaluate whether they are truly practicing ethical & socially responsible marketing. Several factors are driving the companies to pra ctice high level of corporate social responsibility, such as upgrade customer expectations,Changing employees expectations,Govt. Legislation & pressure,Investor interest in social criteria,Changing business procurement criteria. barter success and continually satisfying the customers & other stakeholders are closely linked to adoption & implementation of high standard of business & marketing conduct. The most admired companies in the world adhere to a recruit of serving peoples interests, not only there own. The following are the most important factors of socially responsible marketing Legal Behaviour Companies operate within the law of the land, and they must pass on the employees with adequate knowledge of law & how to practice them. We have Govt. laws, Society laws, and the organisations must ensure the employees know & bring up relevant law, and restrain themselves from practicing illegal, antisocial, corruptive, anticompetitive practices. Ethical Behaviour Companies mus t evolve & adopt a properly written code of conduct based on the social & cultural ethics, decency, tradition & legal practices, and ensure that all concerned are responsible in observing these guidelines.Today customers are well aware of the social, cultural, bionomical & environmental affairs in their day-to-day lives. Social Responsibility Behaviour As said above, the customers also want to know what the firms contribution to the society is, or what the companys social conscience is while dealing with customers & the stakeholders. Cause Related Marketing Contribution to the society can be enormous, and hence companies choose a particular area of society for a particular cause. The examples are wellness awareness Heart Diseases, AIDS, Cancer, Diabetic, Obesity, Old age, etc. Running childrens home, old age home, rehabilitation centre, womens home, etc. Infrastructure rural housing, hospitals, preserving archaeological places, maintaining roads & parks, homes for endangered species Educational scholarship for the poor & needy, higher education facility, Institutes Treatment for destitute, food for the starvingInformation legal & technical help during the hour of need Volunteerism & Philanthropy. The list can be endless. Reputed companies even have their own charitable trusts, and also have special cause related marketing plans. Cause-related marketing is the concept where the specific cause is directly or indirectly linked to the particular revenue transaction. The company has at least one non-economic social objective and uses the revenue generated from the designated sales. This concept is also known as Corporate Societal Marketing (CSM). The CSM can include other activities like traditional & strategic philanthropy & volunteerism. Social Marketing Some marketing is conducted to directly extension a social problem or cause. Social marketing is done mainly by NGOs, Non-Profit or Govt. organisations to further a cause, such as No smoking, Say NO to Dr ugs, etc. The Holistic Marketing MatrixIntegrated Marketing Products & Services, Communications, Channels Internal Marketing Top Management, Marketing Department, another(prenominal) Department Relatioship Marketing Customers, Partners, ChannelsSocial Responsibitity Marketing Community, Legal, Ethics, Environment The Future of Marketing The top management is slowly recognising that the marketing in the older method is getting wasteful and is demanding more accountability. There are a number of imperatives (must do) to achieve marketing excellence, as presented below Marketers must be Holistic and not in bits & parts, i.e., not sectional or departmental. achieve larger influence in the company if they are to be the main architect of business strategies. continuously create new ideas if the company is to prosper in a hyper-competitive economy. strive for customer insight & treat customers differently, but appropriately. build their brands thru performance, more than thru promoti on. go electronic & win thru building superior information & communication systems. In these ways, modern marketing will pass to evolve & confront new challenges & opportunities. As a result, the coming years will see the demise of & the rise of The Demise of The Rise ofThe marketing departmentHolistic marketingFree-spending marketingROI (return on investment) marketingMarketing intuitionMarketing scienceManual marketingAutomated marketingMass marketingPrecision marketingTo become truly holistic in marketing & achieve these changes, what the marketers need are a new set of skills, competencies in the following areas of expertise.Customer Relationship managementPartner Relationship managementDatabase Marketing & Data-miningContact Centre Marketing & TelemarketingPublic Relation Marketing including Event & Sponsorship Marketing Brand-building & Brand-asset ManagementIntegrated Marketing CommunicationsProfitability Analysis by Segment, Customer, Channel experiential MarketingConcl usionThe Nineteenth century American author Ralph Waldo Emerson had said, This time like all times is a good one, if we but know what to do with it. Thus, the exciting time for marketing has arrived now. And also, in the exacting pursuit of marketing superiority & dominance, new concepts, rules, tools & practices are ever emerging. There are a number of benefits of successful twenty-first-century marketing. All we need are hard work, insight, right application of mind & tools, inspiration, perseverance & of course a willingness to achieve greater heights.

Personal Learning and Capacity Essay

Reading through the hook up wi topic pages you argon able to see my weekly entries of the textbookual librate I tell. My interpretations and questions that occurred towards breeding, my initial reactions or developments later onward tuition and delicately a(prenominal) conclusions about text and literacy.As a person I never rightfully enjoy literature. I am non the kind of person who enjoy reading big books or long articles because is exhausting for me just to know that I had to read a real long article and remember it. When I saw a big unrivalled-coloured traverse book I connecting it with small letters, no space mingled with the lines that is hard to read it and remembers me an encyclopaedia. I was al styluss prefer reading numbers due to that I analogous(p) precise much maths and science. There is no long theory to remember. So as you back see on the following journal, my reading allurement is precise limited on books and long text except whenever is need ed. Regarding the way, where and how I read, depends on what I am reading. (see accompaniment 4, p.17).When the reading had to do with study I have to be rattling concentrate and I prefer to sit straight on a chair and open all the books and papers on a big desk. This serve welling me to underline or make unnecessary down useful key words. On the other hand reading as a hobby, I prefer to read when is dark, lying in my bed and holding my book. In auxiliary I find it excellent trick to listen to the unison when I am reading in two ways. I kindred to go under smooth, chill out music, because it eliminates all the rest noises and distractions and inspection and repair me to take aim build mind from other subjects I might thinking.According to firsts week say chore I had to write everything that I read for a week. The following argon reflections of the most important kinds of texts I read, and those that do me reconsidered the way I looked them before. A list of other ki nds of texts I ga thered and a niggling reflection, are available in Appendix 1, p.14. As well, on the following pages you peck find, my reflections towards next weeks directed activities. enteringEven though that cooking instructions are in scripted form are likewise available to read in the form of small representing pictures. Doing this activity I nonice that when I am looking for the cooking instructions my eyeball always focus on that tiny pictures and privyt see the written form of the instructions. Is the first think I looked for and I realized that my eyes used to focus there first. Then I had to explore those pictures in my mind to regard the cooking for cooking the product. Image bear be used to reinforce the meaning of what is said, what is written and so on (Jewitt, 2005 p.316). In addition I nonice that after seen the pictures I look for the written form too, to nurse sure that I read and consider the pictures right.EntryIt just came into my mind a funny stance I had with cooking instructions, when I first came to England. Now I am not really sure if it is swell idea to put it in the log save is shows the difference of reading a text, expectations, and differences amidst cultures, ideologies and perspectives. You digest see the above funny incident by reading Appendix 2 p.15.EntryText messages and e-mails, that I send to my friends back to Cyprus contained a dowry of information in just few sentences. I have so many to say and is a bit expensive to send messages. referable to that I limited my words by putting symbols, write only the first letter or just the half word. (instead and I use the symbol +). After I read again those messages I send, I realized that if mortal else was reading them couldnt be able to understand them. This is because of the code of the written form and the long background and ideologies that are connecting me and my friends. For example in my first message I wrote how is c. , but only she is able to understand the name of the person I asked about. I alike recognized that in just five sentences -that represent a whole message- I wrote so many things, that if I was written material them to a paper and to nearlyone else it would take me probably 10 sentence to write them all.Though I prefer e-mails more than the messages, because is vacate, and I raftwrite as many sentence I deficiency in just one e-mail and send it when I timber like. With e-mail you just write your message and send it.. Even during the early hours of the morning (Lyle, 2005).E-mail offers fast receipt and enables the recipient to reply immediately. In addition I can write it more easier and quicker using the keyboard and looking through a bigger and more clear screen. Furthermore I can add emotions in the style of J and use from a large list of font style and size and even colour. Even though I use more Msn to communicate with my friends due to the fact that it has the same advantages as e-mailing and in addition I can send those things I write and take reply back at the same meter. Is like utterance by the phone but in written form. too I can send and take files and connect a web camera to see each other.EntryConsidering flake weeks directed activity on session 2, I choose Vampires Breath (Greek Version) of Goosebumps collection to cope with the activity for identifying the ideological assumptions within its text. (see Appendix 3 p.16 for a short summary)Vampires breath put me in the action commence from the first pages and all the action happened in only one mean solar day (in the story). Stine is very illustrative within the story because is putting many descriptions to the storys persons and beats that it seems like you can imagine them as real, as you can see them now, in reality. The motivation theory proposed by Glenberg and Langston (1992) in any case suggest that illustrations may make a book more appealing and take over the reader give away (Cited in Andrews, Sch arff and Moses, 2002). There is a lot of conversation and I had the feeling that I was taking part in the story and this make me muzzleable to read more and see what happens after to the main characters. similarly the double identity of the bad characters, who could transformed their sort from human into buds and the tricks they were doing to t belted ammunitionped the 2 heroes, just made me to want to finish it.The main characters are small children that get trapped from their curiosity and naivety of inquisitive places and things that not supposed to do. The happy ending though is show up at the very polish pages and I like it because it gives hope that things are dismissal to be happy againbut also leaves a hind that things are going to repeat again from the same mistake. A weird and singular ending that allocates a twist in the tail. Even that it was a kind of low level to me, reading the book it make me wondered, what can be happened again to those two kids. Children th at the book refers to (9-12) by reading it can find themselves into the heroes situations and bad positions that might have. Reading this book I remembered mine childhood phobias and related with those in the story, and this what makes the story more interesting. Children can encountered within the storys heroes and happenings because they can feel the same in their spirit as the heroes and have the similar phobias.Moreover I notice that the good and nice speech and vocabulary is approaching with the childrens age ability to read and also can reflect lordly to improve their language and reading skills. With the use of big letters and large space amid the lines it helps me to read it more gentle and quick. For children will be very appealing and smooth to read. The soft cover, full of refulgent colours, is the first thing I notice to choose to read the certain book, its covers appearance is something that make you wonder what is the story about. Genette (1997) comes to contro l by saying that a books cover is a threshold that a reader is invited to interpret and step across if induced to read on (Cited in Harris and McKenzie, 2005 p.32) Additionally I enjoyed read this book because I like scary horror books like this collection, and also I can get very afraid some ages and at the same time so excited.EntryIn view of directed activities of session 3 you can refer to Appendix 4, p.17-24 which include detailed answers, information and reflections regarding both online texts and my personal appreciations on ways of reading, my fears, and my imagination journey.The following are short reflections from the activities as whole, based on the following two main questions What are the essential differences amid reading on line and the more traditional way How these books (texts) tell us about the temperament of childhoodThe Secret tend as well as The Journey to the nubble of the Earth were flaccid to cope with by reading online. The vocabulary and language we re easy to read and comprehend, apart from 3-4 words I didnt know (and I had to look for their meaning in a dictionary). I find harder to understand The Secret Garden because of the conversation that was held between the interact persons of the story. It was very complicated to understand them due to there were missing some letters. I had to read all the dialogues again and again for 5-6 times until I understand what actually was written on the lines. I realize then that this was the dialect of the storys heroes.Although reading onscreen those text was much easier for me because I am a big fun of technology and especially of computers. I find it more relax and quick due to the fact that just by pressing one button you can transfer from the top of the page and through the lines until the bottom of the page and also to twist on to the next page. Letters and generally the whole view was more clear to read and easily could copy and paste the unknown words in my pcs dictionary. Even if technology is developing more each day to help us, I can outline some disadvantages towards the traditional way of reading a text, ex from books. Through my online reading there were missing colourful covers of the books, and as I mentioned in a previous entry books covers are very important as a first impression of the text. And this is because covers are the first thing you see and considered when you are going to obtain or read a book. The illustrations of pictures which help you to empathize ameliorate the storys happening didnt included on screen.Although Jewitt (2005, p329) argues about online books illustrations by saying that The multimode character of the screen does not indicate a single entry point, beginning or end. This offers the reader new potentials for reading a text. Reading a written text on pages is usually a linear event in which the author and illustrator guide the eye in particular direction connected to the reading of the text some other thing is that the lines are too long and sometimes, people that dont used to it can get bored and tired only by looking them. In addition another disadvantage is that you cant save this texts to your library collection except if you keep your pcs library with books and text from internet. Although is much nicer to collect the originalbooks in your house library and have them for a life.The Secret Garden and The Journey to the Centre of the Earth are showing the writers sentiments and appreciations about the world and the aspect of child, considering the matter of fellowship and cultural perspectives on children behaviours. In my opinion, the matter of friendship appeared more clear in the Secret Garden, than in the Journey in the Centre of the Earth. In the first text, the Heroine is a young children that was neglected during her life. Although Mary finds someone to socialised with, in Dickons personality, even if he is from lower social class. The matter of friendship also reflect on me and make me bring in mind my own appreciations of friendship.Is showing that it doesnt matter how rich you are in notes or goods, but how rich you are in sole. Also that children supposed to be free from ideologies and sees of their environment and social background. As a children, Mary is more free and innocent than adults to do things and she is not afraid to be friend with a common moor son. (See Appendix 4, p.19-20). I find secret garden revealing my perceptions because I believe that friends are very important, especially in childhood but in adolescence too. Making friends we have someone to socialize talk, jocularity and do things together.Furthermore is showing the authors perspective towards the child, to be free, good innocent, and free from taboos and in one word to be complete as Dickon. Although Dickons description make me feel that he is not a real person maybe because no one can be perfect in everything. Mary in the other hand appears to be more natural person in contrast w ith the magical description of Dickon. Mary feels free inside the garden which becomes her new syndicate.The secret garden is a place of adventure and everything inside it is perfect and this is one of the reason that Mary shares her secret with the magic, and good child, Dickon. All this also showing what readers expect to see about the child. How readers interpret and expect childhood days to be and that children supposed to be good and innocent . Although reading the second text make me engage with it more because as a children I had almost the same feelings and phobias as Alex (See Appendix 4, p.22-23).Readers interstitial backgrounds deliver resources for engaging with text, evenamongst young children (Crawford and Hade, 2000, Cited in Harris and McKenzie, 2005, p. 32)Another thing that can be reveal from the texts is adults grapheme in children lives even that is more evident in the second text. Adults are the persons who are expected to be responsible and take decisions a bout childrens future. In the Secret Garden Mary forced to go and live in another house because she didnt have the power not to. Thats why Mary keeps the garden as a secret place. The author wants to express that when adults are in a situation they like to control and force things and thats why the magic perfect secret garden is only for innocent, good children. This is more obvious in The journey in the Centre of the Earth when the hero, Alex, who is a young children and nephew of an eccentric scientist feel very terrify and scared about, both him and his uncle lives, during their experimental purposed journey.In expect of the exhaustion, thirst and hunger Alex is fainted and his uncle giving him the last drops of water, to bring him back. The Professor do not considered his thirsty because, as an adult had to take care Alex first. After Alex is terrified and express by crying his fears about the ambiguous and unknown remained of the journey, his uncle take the control and the re sponsibility for Alex and decide to send him back to earth with the servants help, to be safe.The professor still insist to stay and continue his journey, because as a scientist was so curious and determined and nothing could stop him not even the fear of death. After all, Alex do not agree with his uncle and choose to travel along with him because he didnt want to give up or let down his uncle. This appeared as a conflict with the first text when Mary couldnt choose the place to move, although Alex took his decision because he might was afraid to leave without his uncle. Here, Alex is having the change to do what he wants but he refused it. and he choose to stay knowing that his uncle will do anything to protect him.EntryFirst time listen to the verse I aint mad at cha by Tupac Shakur, I have to admit that I didnt understand a lot of what Tupac was saying apart from the chorus. Although I dont really listen to rap music I find it very nice anddifferent from other melodic lines. I t survive like a smooth, sweet melody into my ears, considering the background melody of a piano. I couldnt believe the combination of rap music with piano, although it was something that attract me.Before seeing the photograph dress up of the song I thought that 2puc was talking to a friend that lay him down and Tupac treasured him know that he has no harm feeling for him. First time I watch the songs video clip I was very amazing. Surprising, the clip was a expressing a very different believes of what I first encountered. The video shows Tupac being punctured with bullets on his way, coming out of a restaurant with a friend. He is destruction in the ambulance vehicle and he is attend into heaven who meets some people , probably some celebrated legends or relatives. The film was something like Tupac knew that he was going to be killed and seeing his life in Heaven. It seems a kind of prefigured his death. Watching the film make me feel sad and miserable about his tragic end.I t was very pessimistic film for someone to make and for others to see, especially after his actual death, hence he is appearing laughing, smoking, and be in Heaven in the clip. Also I saw his thoughts about how he considered the life after death and the image of Heaven and make me somehow confident about my thoughts and appreciations of the life after death in Heaven. Somehow my thoughts were revealing in the film illustrations. Despite the brutal language and roadway words Tupac is expressing, through the song lyrics an optimistic and hopeful massage towards his friends and relatives and then to the rest audience. ABT indicates some of the music video characteristics by claim that They must gain and hold the viewers attention help establish, visualize, or maintain the artists image and perhaps, carry one or several direct or indirect messages . . . (Cited in Rybacki and Rybacki)Through the lyrics, Tupac conveys that the change of getting out from the ghetto life, is not somethin g bad or to be ashamed of. He has no harm feelings, he is not mad with friends that been a lot of time to talk, friends that change and get out of the streets, friends that get married, find a religion and get matured. Tupac is not mad with them for not doing the bad things and habits they used to do together, because they change.He has nothing but love for them. Analysing the song I realize that a large amount of lifes values and ethical ideals were encountered in it, by just few words.The matter of religion, friendship, love, the role of the mother, and the value of God. Also the lyrics are expressing the stereotype of rap music containing offensive language between the brothers, a nice contribution of conflict words between the bad and good, the male and female, material world and God. An optimistic ending that he is praying for the good fortune of all. The very last sentence showing that in Tupacs efforts to display a meaning to his family, friends and enemies that he is not mad with them and dont want them to be sad for his lost, the song meanings refers also, to those that lost their loved ones The song script is available in Appendix 6 p.27EntryI was observation an episode from The burnt umber shop series and it really make me reconsidered it from a whole different aspect during this activity.The Coffee keep going (or Kafeneio* see Appendix 5, p.25 and p.25-26 for a summary of the film) is one of the most known comic series in Cyprus. All episodes are take place in the Kafeneio and showing in a funny way, some special aspects of Cypriot peoples characters. When I am in Cyprus I never watching it because there are some other new series which catch my interest. Although this day I was very miserable and sad, with nothing to do so I decide to watch Kafeneio through internet from the major planet channel of Cyprus.The episode title was The Fianc. Andreas who always trying to find cheating ways to make water money decide to married his just few days girl friend who was a rich old women gain death. Saying that he is truly in love with her. Although they never rich marriage because the old women dies after the party. At the end Andreas ends up with no money and owns the funerals costs. Watching Kafeneio made me crying from laugh because of the storys reversed happenings and the good ability of the actresses to play with in the hilarious situation. Even though laugh its all you can expect from this type of series, I also felt like home watching it.The traditional coffee, the language, the very strong Cypriot dialect, the place of Kafeneio, and the whole scene make me feel for a moment that I was back in Cyprus. Although Kafeneio is considered only for entertainment for those whowatching it, I gain that many cultural, ethical and moral issues can express from it. Good friends are always there to help you in difficult times and also the traditions of wearing black clothes for grieving death. Another thing is that money you never work h ard for, can easily lost as quick as you earned them. You have to earn your money by working hard and not trying to earn them by deceitful and cheating innocent people.EntryDuring the modules assessment of online show, as a group we choose to based our research on Cinderella story. And this, because, all group members could related with the text as it was present in our childhoods even though my group was representing 3 different cultures, countries and age groups. Doing the actual online presentation things became very complicate considering the way to present it. We wanted to make it very attractive to the audience and easy to reflect in and understand.At the beginning the presentation was going to held in Power point attended with animations, pictures and music. As I said in previous entry, pictures are helping the reader to comprehend better the written part, and show better some key-issues. This was going to help audience to concentrate on the themes we wanted to express more . The animations will make it more attractive to the audience and the music was going to drift and draw them into the story itself smoothly and easier.Although we realized that doing it in power point it might produced a probability of wonder towards the audience and make a mess during their efforts to follow it. So we change our mind and decided to do it in movie maker as a video. With the movie film we wanted to make it easier to follow by the reader, without being confused or distracted from the brilliance of the written text, by clicking buttons. We also considered that it was going to be even more easier and relaxed for the reader to enhanced more, accompanied with music. (Much alike as watching a short video or movie, by sitting back and enjoy it.)In addition we thought that if we were using a Cinderellas song from only one version of the Cinderella story (Disneys song) it would be so unfairand narrow-minded because the four versions that we analysed in the presentation are all of the same importance with their own special characteristics. So we choose a chill out instrumental music without speaking words for avoiding the readers thoughts to concentrate on music words and do not follow what we expressing throughout the presentation. Although it was hard to find that special song because we wanted one that its effects to go along with the page proceedings and pictures and also focused on the most important information we include within the text.Another thing that was with vary importance was the time we supposed to give to our audience to read the written part of the presentation. We wanted to make sure that it was enough time to read them before the next slide show up. So we double-check the time providing for each written text by using a third slow-reader person, whose position is his second language. With this we make sure that the providing time was enough for all of our audience potentials to read.BibliographyAndrews, J., Scharff, L., & Moses, L ., (2002), The influence of illustrations in Childrens Storybooks, AERA, Reading Psychology, Vol. 23(4), pp. 323-339.Last viewed declination 2005 Burnett, H.F., The Secret Garden-Dickon wwwhttp//www.pagebypagebooks.com/Frances_Hodgson_Burnett/The_Secret_Garden/Dickon_p1.html Last viewed October 2005Harris, P. & McKenzie, B., (2005), Networking around the Waterhole and other tales the importance of relationships among texts for reading and related instruction, UKLA, Literacy.Last viewed December 2005Jewitt, C., (2005), Multimodality Reading and Writing for the 21st Century, University of London, UK, Vol26, No. 3, pp. 315-331.Last viewed December 2005Lyle D., E-mail Versus the telephone, Last modify 2005. Available fromURL http//writing.colostate.edu/references/documents/email/pop5d.cfm Last viewed December 2005Lyrics and songs, Tupac- I aint mad at cha (Remix) wwwhttp//www.lyricsandsongs.com/song/135052.html Rybacki,C. K., and Rybacki, J. D., (1999),Cultural approaches to the rheto rical analysis of selected music videos Northern Michigan UniversityAvailable fromURLhttp//www.sibetrans.com/trans/trans4/rybacki.htmLast viewed November 2005 Stine, R.L., (1996), Goosebumps Vampire Breath, Parachute Press Inc, refreshful York USA Greek version copyright by Kerdos 1998SySat, RIK Chanel, (2005), CoffeShop The Fiance wwwhttp//www.tv4all.com/portal.htm?http//www.tv4all.com/television/index.html?http//www.tv4all.com/television/55.htmLast viewed November 2005 Verne, J., Journey to the Centre of the Earth- The wrong road wwwhttp//jv.qilead.org.il/vt/c_earth/18.htmlLast viewed October 2005